Why You’ll Love the PRIDE Brief:

 

THE FEEL / THE ATTITUDE

• Bold. Proud. Unfiltered. The PRIDE Brief is confidence you pull on — designed to celebrate identity, desire and showing up exactly as you are
• Made to be seen. Whether worn solo or styled with the PRIDE Bodice, this brief brings main-character energy to every Pride moment. #LiveLouder isn’t optional

THE DESIGN

• Pride, reimagined. A modern rainbow gradient wraps the brief in colour, layered with a paisley-inspired print that nods to queer history while pushing it forward
• Iconic from every angle. The gradient flows front to back, creating a smooth, elevated take on the Pride flag that feels bold, expressive and unapologetically proud

THE CONSTRUCTION

• Engineered to move. A classic brief silhouette with a sculpted front pouch offers support, lift and freedom without restriction
• Body-aware comfort. Designed low=rise cut that sits clean against the waist, keeping the fit sharp while letting you move, dance and celebrate

THE DETAILS

• Statement print, premium feel. Crafted from a smooth, lightweight fabric that keeps colours vibrant and crisp from parade to afters
• Same energy, different lane. Designed to match the PRIDE Bodice for coordinated Pride looks — ideal for couples, besties or chosen family
• Made from a flexible 90% polyester / 10% elastane blend for stretch & durability

THE ESSENTIALS

• Final sale. For hygiene reasons, briefs are final sale except in cases of manufacturing defects. Please refer to our Return Policy for details